Why should you care about your clothing label? The key to being iconic.
With competitive price and timely delivery, Jiamei Labels sincerely hope to be your supplier and partner.
The importance of clothing labels in the fashion industry. How important is a label? What does a clothing label mean within the fashion industry? These questions may seem very simple to answer, but few understand their impact of them.
Marketing has evolved over the years, and because of this, it has gone through many changes. However, even if this is true, there are still some elements that have remained the same. For example, the way people identify products.
Here, we will tell you why creating your label designs for clothing products is so important and how this affects your brand.
Origin of labels
Throughout history, people have used labels as a way to set apart a product from another. However, many think that they are irrelevant in the build and importance of a brand.
Nonetheless, the actual origin of the labels comes from the paper industry. This developed in Europe in the 16th century. It all started with the creation of the press by Gutenberg.
Not long after it, the design and development of labels was a reality.
It was the paper manufacturers who used the designs on the labels. The first to do so was the papermaker, Bernhard. In , he used the first paper strips with a design in the center.
At the end of the 1,8th century, the label industry went through two critical moments. On the one hand, the paper-making machine appeared for the first time in France. Second, lithography began to develop as the printing technique that consists of engraving a drawing on a stone or metal plate to print copies of the original.
Since then, product labelling has spread throughout the world. Later, people started to use labels to mark all types of containers. For example, food, cosmetics, cleaning, medicines, and others.
In the mid-19th century, with the advent of color printing, graphic design became the main focus of labels.
As a result, these became a means of attracting consumers.
Labels in fashion
In the fashion world, labels can be very creative or straightforward so that the client only focuses on the product. Some brands even make small labels with just the name of the business. Others opt for tags that the client easily removes from the product and enough information about it. They do this to entice consumers and keep them updated on what is happening with their brands.
Thanks to labels, we can find out about the materials used, the price, where it comes from, the brand, and other information we need to make a purchase. Some of its ultimate goals are to inform, attract, decorate, and highlight.
On the other hand, adhesive labels are essential for product presentation. This is because they are the first contact that customers have with them. That&#;s why many require exclusive designs that stand out from the competition.
They also must be of long durability and versatility. Many brands prefer to identify their pieces with this model of labels, both in their textile and printed versions.
As you can see, you shouldn&#;t choose your labels lightly. They are small communication strategies that reflect values &#;&#;and identity. By that, we mean everything behind a product.
Importance of labels
The label is one of the most critical parts of your product since this is the first contact that a client has with it. Besides this, they aim to provide all the information they need about a product. This can be its name, brand, and characteristics such as fabric, size, and components. Thanks to it, the customer will be able to decide if they want to buy it or not quickly.
Nonetheless, you can place a lot more information on your label. For example, you can add the names of those who make the product, where it came from, when it was made, and its expiration date.
Features of custom clothing labels
Every fashion label has a totally unique way of presenting itself. However, all of them must meet specific characteristics for it to be a successful and attractive label. Some of these are:
Custom labels offer the flexibility that today&#;s consumer market requires. They are easily adaptable to any product, design, and size without established limits. However, the methods of attractive products are generally atypical, so they need services that allow them to be printed correctly. All of this without neglecting the quality of the colors and the adhesive.
Your business can find the correct label without adapting to traditional options. Being personalized, the client has an endless number of possible designs.
Thus, creativity is a vital element that every brand must-have when creating their clothing label.
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Innovation, Importance of clothing labels.
As we mentioned before, the label is the customer&#;s first contact with the product. Because of this, you shouldn&#;t take it lightly, much less neglect it. Not only that, but this labelling should also be at the forefront of the marketing trend. For this, some consider self-adhesive labels innovative.
This is because they are easily adaptable according to the brand&#;s requirements. They also have a more significant impact on the minds of consumers. The idea is to mix designs and textures that quickly explain the message and values &#;&#;of the brand.
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Adaptability, Importance of clothing labels.
Labels are suitable for all types of products. Regardless of the material in which it was made, you can attach or adhere it to the packaging. Besides, depending on the media and finish, they can last as long as necessary until the final consumption of the product. This prevents it from coming off or being lost at any time due to conditions such as humidity, temperature, and friction between items. In short, your product image will remain intact regardless of constant product handling.
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Better connection with consumers, Importance of clothing labels.
Brands must now connect with each of their consumers. That&#;s why you must deliver elements that interact with them. Remember, it&#;s not just about the product. It&#;s also about the presentation.
The latter is what will make your company have good sales results.
People tend to talk about the brand. Even more so if your product is personalized. So, you can use this as a strategy to help your brand connect with your new clients. Not only that, but when a customer&#;s mind is caught instantly, they tend to be much more loyal to the brand and buy again.
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Fashion marketing, Importance of clothing labels.
Clothing labels to personalize your products can be used as a fashion marketing strategy. But what is fashion marketing? Fashion marketing is the application of different strategies and techniques that focus on attracting the consumer. These strategies seek to generate emotions and motivations so that the purchase decision becomes one of the main objectives of the brand: conversion.
Types of labels for custom clothing
There are a wide variety of labels. The best known are:
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Descriptive or informative labels.
These labels are used in every product because they are very complete. In short, they offer information to the customer. Besides this, they also generally comply with laws and regulations within the fashion sector.
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Promotional labels, Importance of clothing labels.
They are generally used to capture the target audience&#;s attention with eye-catching designs and promotional phrases. As a result, these create a need for purchase in the consumer.
They include only the name or the brand. For this characteristic, they can adhere to the same product. They are widely used in the textile sector.
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Grade labels, Importance of clothing labels.
They are special labels that help identify the quality of the product using a letter, number, or word.
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Mandatory and non-mandatory labels.
Mandatory labels are those in which the manufacturer complies with current laws; failure to do so will result in fines or penalties. Non-mandatory labels don&#;t need to obey these rules but must include helpful and valuable information. Other tags that are also known are:
Depending on the type of function that these labels will have on the products, there are other types:
Security
: They provide greater security to products, packaging, or other objects.
Promotional
: used to attract potential buyers. They do this by drawing their attention or standing out from the crowd.
Brand
: Only the brand name appears on these. The aim of this is so that the client can identify the clothes&#; brand
Price
: these indicate the cost of the product.
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Removable labels, Importance of clothing labels.
Wholesale jerseys usually come with removable labels. These traditionally come cooked but in an easy way to remove in one pull. If you are a designer and want to start your own line of custom t-shirts, this is the best option for you.
Elements of a label
Before designing or commissioning a product label design, consider the following:
Find out the laws, norms, and regulations
in force on labelling within your industry or sector. You can carry out inquiries in chambers of commerce, industry associations, and other entities. If you don&#;t do this, you could face all sorts of issues such as fines, complaints, and other penalties. Not only that, but this can negatively affect your brand image . Thus, always consider the laws enforced for the creation of labels.
Put yourself in the customer&#;s shoes
and consider what information you would like to find on the product label. To do this, you can carry out a focus group with potential clients to find out.
Find a way to stand out from the competition
while considering the laws or regulations in force and customers&#; suggestions.
Never include misleading, false, or incomplete information
on the label. So even if a label aims to grab people&#;s attention, you shouldn&#;t do it. This action will damage the image of the product and the company.
Think long term
.Try to consider that customers will become familiar with the design of the label and the information it provides. This means that you won&#;t be able to change the design without this having some kind of effect
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Other elements that you should have on hand when designing:
How to design a clothing label
To design the ideal clothing label for your brand, you must take into account how to choose certain important aspects:
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Choose the correct colors, Importance of clothing labels.
The importance of color cannot be underestimated when working with packaging and labelling brands. The best custom labels use bright colors to grab the attention of customers.
Thus, we recommend not using neutral tones and grayscale. Instead, it is better to use something more vibrant: a little color can go a long way.
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Choose the correct font for your labels, Importance of clothing labels.
When it comes to high-quality business labels, the font is another aspect that catches the eye of customers. While elegant, italic-style fonts can look attractive and classy, &#;&#;they are often difficult to read. That is why you should think about some aspects before making the label.
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Suitable materials, Importance of clothing labels.
It would help if you defined this before you started the design process. Otherwise, this could affect the colours and fonts you select in the future. For example, textured materials are excellent for using antique or handmade product labels. While on the other hand, smoother materials are usually ideal for food and beverages.
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Choose the right way, Importance of clothing labels.
Want more information on functions and requirements of clothing labels leading? Feel free to contact us.
The shape of the label can also tell a lot about the product. While straight lines and forms tend to be the most common, you can give your product an extra boost by creating a custom shaped label. The shapes for labels are practically unlimited.
Why hire an agency to create labels for your clothing brand?
Marketing agencies have an entire team of professionals who will help you create each of the essential elements for the label of your clothing brand. Some of the tools they can offer are:
They develop the right strategy for your target.
Stand out with originality and creativity.
Be aware of the most popular trends and techniques.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our speciality? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you with every step that your brand takes. This goes from creating the branding of your business to the creation of content. Our focus is on supporting you with developing your website or the administration of your accounts on social media.
This online marketing agency in London seeks to strengthen your image as a brand and take it to the next level. Please don&#;t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
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Do you feel like defining a brand identity is a &#;fluffy&#; exercise with few measurable returns? Prepare to be surprised, because, in truth, a solid brand identity is the bedrock for developing customer loyalty and retention.
Consider one of the most famous brands in the world, McDonald&#;s. When he first partnered with the McDonald brothers, Ray Kroc set out to create more than just another burger joint: He wanted to create a brand.
Kroc&#;s mission was to create an experience of consistency. Uniformity and reliability are the cornerstones of the McDonald&#;s brand as we know it today. You can order a Quarter Pounder in Dallas and it should taste exactly the same as a McDonald&#;s Quarter Pounder in Detroit.
The brand was about the food&#; but more than that, it was about an experience. It was about building up McDonald&#;s as a trusted, familiar name where you always knew you could get your favorite lunch&#; no matter what city you were in.
Building a brand identity hasn&#;t become any less important since the &#;50s. If anything, it&#;s become even more critical than ever. Research by McKinsey confirms that we're operating in an era of "digital Darwinism," or intense disruption. Well-defined brands that adopt the right marketing tactics are most likely to survive and win.
How do you know if your brand can evolve? This post will give you the twenty questions you need to ask yourself to build a consistent, customer-grabbing brand identity.
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What's a Brand Identity Questionnaire (& Why Bother Completing One)
Nailing an impactful brand identity is a critical part of growth marketing. Without a well-crafted and maintained brand identity, your marketing will always feel flat and one-dimensional.
A brand identity doesn't live in a vacuum.
Think about it: you feel more connected with people you identify with. It's the same with brands.
If you feel like a brand "gets" you, you're much more likely to buy their products and become brand ambassadors. And no brand wins long-term without their customers becoming brand ambassadors.
Growth is a 6-part engine, and there are six levers that must all operate at peak efficiency for a brand to outgrow their competitors. Your brand identity helps improve every lever in your engine. Let&#;s look at each lever and how brand identity gives it a lift.
Awareness: Brand identity makes your brand more recognizable at a glance. Recognized brands get clicked on more in SERP and on social media.
Acquisition: Potential customers are more likely to trust a brand they can identify with. Therefore, leads will be more inclined to join your list or download your lead magnet.
Activation: When you have a strong brand identity, prospects will remember your brand when they encounter the problem you solve. Then, they will be more inclined to book a call or check out your product.
Revenue: People do business with businesses they know, like, and trust. A clear brand identity makes customers feel like they know you and can trust you.
Retention: Your prospect has spent their entire buyers&#; journey getting to know your brand. If your product or service delivers on the promises your brand has made&#;and aligns with the personality you&#;ve conveyed so far&#;they&#;re more likely to stick around.
Referral: It's much easier to talk about and share a brand that has a clear compelling story. Referral is all about empowering your customers to tell your brand story: "Dollar Shave Club sends me these awesome razors to my door whenever I need them. I never have to worry about buying razors.&#;
That's why brand identity is so important.
It's not just a logo and a color scheme. It's what your customers think about when they think about you.
Your brand identity needs to be something they identify with. Otherwise, you're just another site in a Google search listing.
If you want to scale growth, you need to master the creation of a brand identity that begins before a customer knows you exist.
What is a Brand Identity, and Why Do I Need One?
Your brand identity is how your audience perceives you.
Snap Marketing puts it in even simpler terms, stating:
"A brand identity is the face of your business."
Without a comprehensive, well-defined brand identity, your audience won&#;t understand who you are. And, if they don't understand who you are, they are never going to promote you.
It's important to note that brand identity is not the same as branding. Let&#;s examine the differences.
Branding is the process of personifying your business and determining how to present the business to customers. Branding includes customer service style, voice, aesthetics, and more.
Brand identity is the byproduct of effective branding. When you have a strong brand identity, customers will easily distinguish your brand from competitors, and your best-fit customer will be able to identify with your brand.
Brand identity isn&#;t just visual brand identity, even though marketers sometimes confuse the two.
Brand identity includes:
- Visual Brand Identity: Visual elements that represent your brand.
- Brand Voice: The way your brand communicates with the world.
- Brand Values: What your company stands for or believes.
- Brand Personality: The energy your brand projects into the market.
- Brand Message: The way you communicate all of the above elements&#;and your value offer&#;to potential customers.
Together, these five components create the look, feel, and tone of your company to the outside world. But it's the fifth one that is the most critical.
If your message does not inspire and motivate your target market to want to buy from you, you're missing the boat. If a competitor nails their brand messaging, they can surpass you even if they have an inferior product. So, how do we craft a compelling, memorable, and profitable brand identity? Take the time to consider and answer these twenty questions.
Brand Identity Questionnaire
If your brand hasn't developed buyer persona profiles or robust profiles of your ideal customers, this is the first place to start. Your buyer personas should shape almost every aspect of your brand identity.
Determine what your buyer personas value from a brand. Are they looking for cost savings or the highest quality? Do they want deep relationships with their vendors or convenience? By understanding your ideal buyer's pain points and priorities, you can formulate a relevant identity.
Your ideal customer is about more than demographics. Consider also their buying habits, attitudes, and goals that your business can help them to achieve.
For more information, we recommend checking out Fundamental #2 from our post The 5 Fundamentals of Inbound Marketing: A Simple Strategy for Better Growth
2. What Pain Points Do You Solve?
Your customers don't start looking for your company because their lives are perfect. Chances are, you offer a product or service that will solve a problem. Maybe you offer personal finance software, and they're tired of over-drafting their bank account. Perhaps you do compliance training, and they're worried about regulatory-related fines. Your customers need you because of an existing pain point or problem.
Your brand identity should instantly communicate how you solve these problems. Do you offer peace of mind? Workplace efficiency? The most convenient office supply delivery around? Regardless of how your brand connects with your customers, your ability to solve problems should be at the core of your brand identity.
3. What Kind of Personality Do You Have?
Brand personality is defined as a "human set of characteristics" that are connected to a brand. Brands with a strong, well-defined personality instantly win some like-ability points because customers are able to relate to them on a personal level.
Human personalities are rarely single-faceted. Brand personalities shouldn't be, either. When you are in the beginning stages of defining your personality, it may be helpful to think in terms of archetypes.
Some household brands and associated personality archetypes could include:
- Apple: Rebel
- Taco Bell: Jester
- REI: Outdoors-lover
- Target: Bold
- Subway: Optimist
- Whole Foods: Peace-lover
For some help identifying your brand personality, you can use the 49 Personality Archetypes chart, created by Sally Hogshead. To use this chart, you simply choose your brand&#;s primary and secondary competitive advantages, then follow the chart to find the personality that best suits those elements of your brand identity.
4. What is Your Competition?
Competitive analysis can be a helpful first step toward developing any marketing strategy. Brand identity is no exception. The branding lessons you can glean from your competitors can vary significantly according to your industry, and the level of competition you're facing.
Related: Make Customer Acquisition Your #1 Competitive Advantage
Your competitors could be textbook examples of poorly-defined brand identity. They may have little-to-no voice consistency across digital mediums, and a logo that's unoriginal. Perhaps they have an excellent brand identity that's memorable, unique, and incredibly easy to like.
Use your competitive analysis to identify gaps. Then, you can position your brand identity to move into the gaps to stand out. Are most competitors buttoned-up, professional, and conservative? Then an approachable, friendly, light-hearted brand may stand out. Regardless of where your competitors stand, use their statuses as a starting place for creating a brand identity that's objectively better.
5. How Do You Make Your Clients Feel?
When your most satisfied new customers communicate with your sales or account management team, what do they have to say? Listening to the interactions of new, satisfied customers can reveal a wealth of information about how you make your customers feel.
Do they express:
- Relief?
- Inspiration?
- New-found energy?
The most frequent positive emotion your customers associate with your company is critical information for building a brand identity. Use this emotion to select visual identity aspects, including the optimal colors and fonts.
6. How Are You Different?
What does your brand offer that your competitors can't? Perhaps more importantly, how can you communicate this in your brand identity?
Whole Foods is one of the most visible and well-known organic grocery chains. Their difference is communicated clearly in the brand's logo, which is green and includes a leaf.
It is important to note that simply being different isn't enough. As branding blogger Tito Phillips highlights, you need to actively "make a difference." This means actively carving out a niche, and continually playing to your strengths. Anyone who's shopped at Whole Foods knows the grocery chain isn't trying to compete on price. In order for Whole foods to maintain their "niche" of fresh, local, and specialty foods items, they can't compete on price -- and considering their brand identity, that's perfectly fine.
7. Why Do Your Clients Trust You?
Conducting customer interviews or talking to your sales team can be an important tool for learning why your customers ultimately pick your company. The factor that leads to prospect trust and customer conversions can provide important clues to your brand identity. Your company's unique trust factor could be:
- Transparency
- Expertise
- Flexibility
Use this "trust factor" as an important tool for defining why your brand is different and building an appealing brand identity.
8. What's Your Story?
Brand stories are an important component of branding. This includes both your literal history -- such as how and why you were founded -- and the story of the role you play in your customer's life.
Your brand's story should ultimately position your customer as a hero on a mission. Perhaps you're able to make them more effective at their jobs, so they receive tons of compliments from their boss. Maybe your mortgage products help them purchase their first home and start a family. This story can be an important basis for your brand identity and marketing content.
Related: Make Customer Acquisition Your #1 Competitive Advantage
9. What are 5 Words that Describe You?
An important exercise towards defining your brand's identity can be developing a list of five adjectives that describe your brand's personality, look, and voice.
If Peloton were to create a list, their five words might be:
- Premium
- Tribe-focused
- Inspiring
- Transformative
- Immersive
What drove your CEO to start your company in the first place? How is your company different? By examining the values that run through your company, you can begin to develop a list of descriptive words.
10. What's Wrong with Your Existing Brand Identity?
Whether or not your organization has put effort into defining a brand identity in the past, you have some identity. It may not be cohesive or well-defined, but you have an identity in some form.
If your company is considering a rebrand or brand definition project, it may be important to consider why you're initiating this effort.
Is your existing brand poorly-defined to the point that it's almost non-existent? Is it a poor fit with who you really are? Have you introduced a new leader or ownership team that's drastically changed your culture?
Understanding the reason you need to define your brand can reveal some important room for improvement. Use this knowledge to inspire the right kind of change.
11. What Brands Do You Admire?
You don't need to look towards brands with similar products, services, or customers. Developing a list of brands you admire can offer various types of lessons that can be helpful.
Perhaps you admire Boxed Water for their values-forward branding and minimalist aesthetic. Maybe you're a huge fan of Zappos for their intense focus on company culture and customer service. These concepts can be translated to companies in different sectors.
12. How Can You Simplify Your Brand Identity?
Minimalism isn't the right approach for everyone, but no one benefits from a "cluttered" brand identity.
The minimalist aesthetic and design movement is closely associated with concepts of modernism, rebellion, and edginess. It's the concept of stripping down a design or object to the bare elements necessary for function.
While a truly minimalist brand identity may be appropriate for a creative agency or architecture firm, it could feel out of place for a corporate insurance firm or accountancy group.
It's possible to communicate elements of traditionalism, reliability, and values with a brand identity that's pared-down, but not minimalist.
Ride-sharing company Uber is a great example of a company who uses simple, sans serif fonts, bold colors, and a basic logo. However, in Uber's case, they avoid appearing "too" minimalist. Simplicity is always better than confusion, but it's important to ensure you're still communicating the right message.
13. How Will You Test Brand Perception?
Once you've developed a brand identity, it could be important to "test drive" it in front of a group of your existing customers or qualified prospects. This audience may be able to provide important insights that your marketing team missed. Forbes contributor Ari Jacoby recommends:
- Capturing your customer's honest perception
- Shortening your information cycle, or how apparent critical info is
- Rethinking research to include A/B testing
If performing brand perception research isn't plausible for your company due to timelines or budget constraints, I encourage you to perform research on how colors, fonts, and other aspects of brand identity are perceived by the public. Existing marketing and psychology research can provide brilliant insight into your brand's future perception.
14. What is Your Audience's "Language"?
What are the words and terminology your customers use to describe your industry, products, and services?
There's a good chance they don't head to Google to search for "enterprise productivity solutions." Chances are, they're looking for "startup apps," or "time-tracking apps."
Keyword research can be a critical step toward defining your language. Another approach is to record sales calls and customer interviews to identify the actual words that your target customers are using when they discuss their problems, goals, and solutions. You can also read through niche social media groups and forums to see how people in your target market talk.
15. How Does Your Logo Communicate Your Brand?
Your company's logo is one of the most important aspects of your visual brand identity.
Ultimately, you don't "own" your colors and font. Your logo will be one of the few original aspects of your visual identity, and an effective logo can create a lasting impression.
An effective logo design is:
- Original: contains some visual elements, such as color combination or design elements, that no other company has.
- Timeless: avoid incorporating trendy design concepts, to ensure your logo will "age well" over time.
- Adaptable: the logo should scale well from thumbnail to a much larger scale. It should also translate well to both print and digital formats.
- Memorable: While "memorable" can be a difficult concept to test, your logo should leave a lasting impression.
- Relevant: Your logo should be clearly connected to your industry or products and services.
16. What is Your Font?
Typography communicates a lot more than "just" letters. It can impart feelings of energy, fun, humor, traditionalism, and more. Much like colors, humans associated emotions and adjectives with fonts.
Common font associations include:
- Serif Fonts are seen as authoritative, traditional, and respectable. Examples include Times New Roman, Georgia, and Garamond.
- Sans Serif Fonts are seen as modern, clean, and stable. Examples include Helvetica, Arial, and Verdana.
- Slab Serif Fonts are seen as bold, strong, and modern. Examples include Rockwell, Courier, and Museo.
- Script Fonts are seen as elegant, friendly, and creative. Examples include Lobster, Lucida, and Brush Script.
- Modern Fonts are seen as fashionable, stylish, and exclusive. Examples include Politica, Eurostyle, and Matchbook.
Most brands' visual guidelines include a list of three or four fonts. This will often include primary and supporting fonts. By selecting typography from within the category that best aligns with your brand's values, you can get the right message to your target customers.
17. What are Your Colors?
Humans subconsciously associate colors with emotions. Your brand's primary and supporting colors are an important component of your visual identity. By selecting colors that are associated with your brand values, you can instantly communicate your company's mission.
Common color associations include:
- Blue: Integrity, Trust, Tranquility, Loyalty, Intelligence
- Green: Money, Growth, Freshness, Environmental-Friendliness
- Yellow: Happiness, Originality, Energy
- Purple: Royalty, Spirituality, Luxury
- Pink: Femininity, Compassion, Playfulness
- Red: Power, Strength, Passion
- Orange: Courage, Originality, Success
- White: Cleanliness, Purity, Freshness
- Black: Elegance, Drama, Strength
It is important for global brands to take note that color associations can vary according to culture. Blue's perception in the U.S. may be drastically different than in the Middle East.
18. How Do You Interact with Customers?
The voice you use to interact with customers via social media and content marketing is an extension of your brand voice. Are you humorous, or straight-to-the-point? Do you respond to questions with experience, or links to peer-reviewed studies? Your brand guidelines should include instructions for social media and customer interactions, in order to deliver a consistent brand experience.
Related: Make Customer Acquisition Your #1 Competitive Advantage
Your customer interactions via social media, customer service emails, calls, and demos are vital to the successful communication of your brand identity. These touchpoints should be made by real people in real interactions, showing that your brand is not only helpful but also human.
19. How Can You Streamline Visuals?
Once you've developed a visual branding style guide, assess it to see if it can be streamlined or improved. Your visual identity must be able to scale up and down across digital and non-digital mediums. Test the digital and print performance of your:
- Logos
- Color combinations
- Fonts
20. What Does Your Voice Sound Like?
When it comes to defining and documenting your brand voice, look to your customers for inspiration. When your buyer personas read and speak, what do they sound like?
- Are they academic or conversational?
- Do they reference studies and statistics frequently?
- Are they prone to incorporating anecdotes or stories?
- Are they long-winded or straight to the point?
Your brand's voice should sound relevant to your buyer personas' education level, language preferences, and tone.
Your brand voice or tone will change based on your identity. A brand that identifies as &#;fun&#; will have a radically different tone from a more serious brand. If you want your brand to be approachable, you&#;ll use different language from a brand who wants to appear more austere.
Let all the elements of your brand identity come together to dictate the voice you&#;ll use in your customer interactions, marketing, and other brand messaging. Taking all of these elements into consideration will help your brand voice be memorable and compelling while remaining consistent with the rest of your brand&#;s identity.
Bringing Your Brand Identity to Life
When you&#;re able to answer all twenty questions on this brand discovery questionnaire, you&#;ll have all the tools you need to craft a brand identity that will help you stand out from the crowd&#;and help your ideal customers feel like they&#;ve found a &#;home&#; with your brand.
With a strong, consistent brand identity, you can crush the competition, rise to the top of your industry, and grow your business. Without it, you run the risk of being just another Google ad your ideal customer scrolls past on their way to click through to someone else&#;s website.
A strong brand identity is the difference between Apple, McDonald&#;s, or Ikea and all the long-forgotten brands they surged past on the way to the top.
You may be anxious to scale your business before you know the answers to these twenty questions, but that&#;s no way to sustainably grow your brand.
Instead, start by building your growth engine. Develop a clear and compelling brand identity, then create a growth marketing strategy that will get your brand in front of your dream customers.
Want to know exactly how we help our clients build reliable growth engines that enable them to grow consistently and profitably? Download the Growth Playbook to steal the tools and strategies we&#;ve used to generate over $100 million in revenue for our clients.
For more information, please visit wholesale silicon patch.