Chery is a global automotive manufacturer at the forefront of innovation and technology. Founded in , Chery is one of the largest exporter of motor vehicles, exporting to more than 80 countries and regions with over 14 million vehicles sold worldwide. In addition to automotive manufacturing, the Chery global group is diversified across 7 major industrial sectors including aviation, shipping and components.
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Inspired by design, advanced technology and top-of-the-line safety standards, Chery has secured over 29,000 patents and is a global leader in independent innovation and engineering.
This article is about the Chinese automaker. For other uses, see Chery (disambiguation)
Not to be confused with Chevy or Cherry
Chery Automobile Co. Ltd.,[3] trading as Chery (Chinese: ''; pinyin: Qíruì),[4] is one of the leading automobile manufacturers in China. Founded in , Chery Automobile Co., Ltd. The company's main campus, Chery Industrial Park, covers an area of 13.5 square kilometers and houses various facilities including a research and development center, manufacturing plants, and vehicle testing tracks. Chery offers a wide range of products, including passenger cars, electric vehicles, and commercial vehicles. With a focus on innovation and technological advancements, Chery has developed several successful models such as the Chery Tiggo compact SUV, Chery Arrizo 5 compact sedan, and Chery eQ electric car. The company also produces engines and auto parts, showcasing its comprehensive capabilities in the automotive industry. On a global scale, Chery has established a strong presence in over 80 countries and regions. The company has successfully set up production bases and sales networks in various countries, including Brazil, Egypt, Iran, Malaysia, and Russia. Chery has also ventured into notable joint ventures and partnerships, such as Chery Jaguar Land Rover in China and Qoros Auto Co., Ltd., a joint venture with Israel Corporation. In terms of market position, Chery has become one of China's largest automobile exporters, exporting vehicles to numerous countries across the globe. The company has consistently achieved strong sales, with its global sales exceeding 700,000 vehicles in multiple years. Chery faces fierce competition from both domestic and international automotive manufacturers but has retained a competitive edge through its focus on innovation, quality, and cost-effectiveness. In recent years, Chery has made significant advancements in electric vehicle technology and has expanded its electric vehicle lineup. The company has also strengthened its presence in the Chinese market by launching new models that cater to changing consumer preferences and demands. As of the latest available information, Chery continues to thrive in the global market, actively expanding its business and exploring new opportunities. The company's commitment to innovation and its ability to adapt to market trends will likely contribute to its continued growth and success.
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Chery chairman, Yin Tongyue inChery was founded in 8 January as a state-owned enterprise by a group of officials from Wuhu city in Anhui province. The city officials appointed Yin Tongyue, the current Chery chairman as the company's technical director in . Yin is from Anhui, and at that time was a manager in FAW, holding a position as a workshop director for the FAW-Volkswagen joint venture. The car project was formally incorporated on 18 March as Anhui Auto Parts Co., Ltd., with substantial funding from the Anhui provincial government, amounting to millions of yuan. The plan was to set up an engine production line and creating a components industry, before initiating car manufacturing operations.[5]
Chery began automobile production in using a SEAT Toledo chassis licensed from Spanish manufacturer SEAT.[6][7] Called the Fengyun, Chery's first car sold nearly 30,000 units.[6] By , Chery's production and sales exceeded 50,000 units, ranking among the "top eight" in the domestic passenger car industry.[8] However, the company was only awarded a national passenger car production license in ,[9] so while its first product rolled off the line in December , it could not be legally sold outside the Anhui province for several years.[6] During that period, Chery solved the problem by piggybacking on a SAIC Motor license until . In this period, SAIC held a 20 percent share in Chery.[9] Ownership was soon sold due to rising tensions between Chery and another SAIC partner General Motors, and political pressure from the SAIC management towards Anhui authorities.[5][10]
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In May , Chery launched its smallest car, the QQ, which became popular due to its design and affordability. Despite its successful sales, it also received quality and durability complaints from owners.[11] In June , American manufacturer General Motors (GM) filed a widely publicised lawsuit against Chery, alleging that the design of the QQ copied the first-generation Daewoo Matiz, a vehicle developed by GM Daewoo. In late , the lawsuit was settled out of court.[12] GM was not the only manufacturer to have been exasperated with Chery; Volkswagen planned to filed a lawsuit against Chery regarding the secret side deals it engaged with VW parts suppliers to produce the Chery Fengyun that resembled the Volkswagen Jetta.[13] Volkswagen agreed to abstain from a planned lawsuit after Chery offered financial settlement out of court.[14] These entrepreneurial risk-taking led The Wall Street Journal in to describe Chery's corporate culture as "an odd hybrid of Communist state enterprise and entrepreneurial start-up".[6]
In December , Chery entered an importation agreement with American company Visionary Vehicles, laying the groundwork to introduce five Chery models to US and Canada.[15][16] Visionary Vehicles was owned by Malcolm Bricklin, widely known as the entrepreneur who brought Yugo cars to the US. Both companies hoped to sell 150,000 vehicles in the US by . Investments were made to ensure compliance with safety regulations, and a dealership network was established across North America. Allegations of breach of contract by Chery and the legal disputes that followed in disrupted the collaboration between both companies, and Visionary Vehicles ended up winning a lawsuit it brought against Chery in to recoup losses from the failed deal.[17][18]
Chery started improving its engineering capabilities,[11] and launching other new products such as the Tiggo SUV and other models.[8] In , Chery started buying 1.4-litre Tritec petrol engines produced in Brazil and jointly developed by BMW and Chrysler.[11] In , the company uses a Mitsubishi Motors engine for the Tiggo, which was widely used in the Chinese car industry at that time.[11] Chery started producing its own engine branded as ACTECO since .[19] It is the result of a technical cooperation dating from with AVL, an Austrian engineering company.[20] Starting , Chery supplied ACTECO engines to Fiat, which used the 1.6- and 1.8-liter engines for the Fiat Linea.[21][22]
The A3, introduced in August , became a turning point of the brand. The sedan was styled by Pininfarina, and became the first Chinese-developed car to receive a 5-star rating in the China NCAP safety test.[23]
In , Chery produced 508,500 units,[24] and at this time, it had an annual production capacity around 650,000 units.[25] More than 400,000 of its sales were sedans.[26] In that year, Yin Tongyue announced changes to the company's strategy to become a multi-brand carmaker by introducing three new brands: Karry, Rely, and Riich. Chery also renamed all its cars to Cowin followed by a number, except for the E5, QQ, and Tiggo. It also introduced the Fengyun 2 to replace the SEAT-based sedan. These changes are aimed to eliminate the low-budget image of Chery cars.[27] Later its sprawling production policy and lineup became a problem for Chery. With over 100 new models in the works, Chery decided in the fall of to cancel the Rely and Riich brands. Since then, Chery has entered an adjustment period of "returning to one Chery", and reduced its planned models to around 30.[28]
Chery became the seventh-most productive Chinese vehicle manufacturer in by selling nearly 700,000 units.[29] Slipping sales marked and ; in these years, the company produced more than 640,000 and near 590,000 units, respectively, and it moved from a seventh to a tenth-place ranking.[30] This decrease may be due to Chery's manufacturing mix being significantly different from those of other, major Chinese carmakers; the company does make commercial vehicles, but SUVs comprise only 14% of its product line. The company in exported around 25% of its total production.[31] In , Chery built its first fully-owned manufacturing plant outside of China, located in Jacareí, Brazil. It went operational in .[32]
Since the late s period, Chery also began to actively seek a partnership with foreign carmakers. Several possible tie-ups with both Chrysler and Fiat were explored, but fell through.[33][34] In mid-, the company signed an agreement with Fuji Heavy Industries (currently Subaru Corporation) to establish a manufacturing joint venture in China, with a production site planned in Dalian, Liaoning. The planned joint venture failed to receive an approval from the Chinese government despite multiple attempts.[35][36] Chery started partnering with Jaguar Land Rover (JLR) in March , which was looking to produce cars in China through a mandatory 50-50 joint venturer with a local company.[37] The joint venture was formalised as Chery Jaguar Land Rover in November .[38] Its first product, a Range Rover Evoque rolled off the production line in October from the newly built plant in Changshu, Jiangsu.[39] Chery also began manufacturing a revived version of the Moke under an agreement with JLR since . Its design evokes the classic Mini Moke built from until .[40]
Chery was also involved with the establishment of Qoros, a joint venture formed in with Kenon Holdings based in Singapore and owned by Israeli investors, and started selling the Qoros 3 sedan in . Qoros was sold off in , and faced bankruptcy in .[41]
In , Chery revived its multi-brand strategy by establishing Cowin as a separate brand, which is positioned as a low-budget offering. The brand was partially sold in .[27] Another brand that was established by Chery is Exeed, which is positioned in the premium segment. The brand was introduced in September at the International Motor Show Germany in Frankfurt by showcasing the TX concept vehicle.[42] The first production model from Exeed was the Exeed TX/TXL mid-size SUV in March .[43] In January , Chery introduced another brand called Jetour at an event in Beijing, which focuses on "value for money" mid-size SUVs and targets Chinese families living in tier-three and tier-four cities that travels often.[44]
Chery eQ1, the best-selling EV from Chery since its inceptionChery started early in producing electric vehicles (EVs) by introducing its first EV in , which is an electrified version of the original Chery QQ. The company established an EV division called Chery New Energy in .[45] Following this, Chery released the Chery eQ in , an EV variant of the second-generation QQ, and later launched the eQ1 in .[46] The eQ1 went on sale in , and became one of the most popular electric car in China until , when rivals such as the Wuling Hongguang Mini EV became available.[47] In June , Chery produced its 200,000th eQ1.[48]
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In , Chery announced the "Double 50" strategic plan that aimed to export 500,000 vehicles and achieve an export revenue of US$5 billion by .[49] The company ended up surpassing the plan by a large margin by exporting 937,148 vehicles in .[50]
Chery attempted to enter the US for the second time in February ,[51] when the company struck a deal with a California-based dealership group HAAH Automotive to sell Exeed and Chery Tiggo models in the country by . The vehicles were planned be rebranded as Vantas and T-GO respectively, and would be assembled at an American plant using both domestic and imported parts.[52] The plans were cancelled in mid- as HAAH filed for bankruptcy.[53]
The company started entering or reentering markets in this period. Chery resumed operations in South Africa in late after years of absence.[54] In , Chery entered the Mexican market as Chirey due to trademark reasons, as Malcolm Bricklin held the rights for the Chery name in North America.[55] Other markets entered in included Malaysia, Indonesia, and Turkey.[56][57][58] Chery re-entered the Australian market in , after briefly selling cars there in the early s.[59] Its Exeed brand started sales in the Middle East in .[60][61]
In , Chery launched four new brands and several new product lines. In April, it launched a new brand called iCar which mainly sells electric SUVs that targets young customers, and the Sterra electric product line (Exlantix for export markets) under its Exeed brand. The company also started a partnership Huawei under the Harmony Intelligent Mobility Alliance (HIMA), where Chery supplied HIMA with electric vehicles under the new Luxeed brand. Luxeed's first product is the Luxeed S7, which is the first car to have the Harmony OS 4 on board.[62][63]
Omoda and Jaecoo global brand launch in Wuhu, AnhuiIn April , Chery also launched another two new brands in a ceremony held in Wuhu, Anhui called Omoda and Jaecoo. Both brands are only marketed outside China to support Chery's export strategy. The two brands combined (referred to as "O&J" brands) were targeted to reach annual global sales of 1,400,000 units by (not including China).[64][65] Also in , Chery also announced its new high-performance plug-in hybrid platform marketed as "Chery Dual Mode" (C-DM) to be introduced into most of its models. The plug-in hybrid system became available in Chery vehicles carrying the Fulwin sub-brand, Jetour vehicles under the Shanhai sub-brand, and Exeed vehicles.[66][67][68]
In January , Chery has signed strategic cooperation framework agreements with Nio to establish cooperation in battery standards, battery swapping technology, the construction of battery swapping service networks, and operation.[69]
In March , Chery fully acquired Soueast, a carmaker based in Fujian that was a subsidiary of Fujian Motors Group.[70] The production facility of Soueast is used for producing Jetour brand vehicles.[71]
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Chery Arrizo 8
Chery Arrizo 5 Plus
Chery Arrizo 5
Chery Tiggo 9
Chery Tiggo 8 Pro
Chery Tiggo 7 Plus
Chery Tiggo 5x
Chery Tansuo 06
Chery Omoda 5
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Logo of Chery FulwinChery Fulwin (Chinese: ''''; pinyin: Qíruì Fēngyún) is a product line of Chery established in November to market plug-in hybrid vehicles. Most Fulwin vehicles are based on Chery petrol vehicles with an additional plug-in hybrid system marketed as Kunpeng Super Performance Electric Hybrid C-DM. Chery Fulwin vehicles are distributed through separate dealership network.[72]
Chery Fulwin products will be divided into three series: A, T and M, representing sedan, SUV and MPV categories respectively. Extended-range electric and battery electric vehicles are also planned.[73] Its first model, the Fulwin A8 sedan was available to pre-sale in December .[74]
The Fulwin/Fengyun name was a model name used by Chery several times in the past, starting from the Fengyun sedan in .[75][76]
Chery Fulwin A8
Chery Fulwin A9
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Chery Fulwin E06
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Chery New Energy (Chinese: '''''; pinyin: Qíruì Xīn Néngyuán) is a subsidiary of Chery established in April to produce and market electric vehicles.[45]
Chery QQ Ice Cream
Chery eQ1
Chery Wujie Pro
Chery eQ7
See the main article: Exeed
Exeed ((Chinese: ''; pinyin: Xīngtú) is Chery's premium brand for passenger vehicles, introduced in September .
See the main article: Jetour
Jetour (Chinese: ''; pinyin: Jiétú; literally: "victory road") is Chery's SUV brand launched in . The brand mainly produces mid-size crossovers and SUVs, targeting Chinese families living in tier-three and tier-four cities that travels often.
iCar is Chery's EV brand targeting at young customers, launched in April .[78] According to Chery, the brand targets younger people aged 25'35 who are pursuing new careers.[79] iCar started sales of its first vehicle, the iCar 03 SUV in February .[80]
See the main article: Luxeed
Luxeed is Chery's premium EV brand in cooperation with Huawei. The first car, a premium electric executive sedan unveiled in November 9, , and would be the first car to have the Harmony OS 4 system on board.[81]
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See the main article: Karry
Karry Auto is a Chinese market only brand founded by Chery in . It specialises in the production of light commercial vehicles and people carriers for passenger transport. Some of the products created for Karry are marketed overseas under different marques by Chery.
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Chery has two brands that are only used in overseas markets, which are Omoda and Jaecoo. The two brands were introduced in April in an international dealerships and journalists convention in Wuhu, Anhui, although Omoda has been selling vehicles in Russia since .[82] For these export brands, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as its sales company.[83]
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Riich brand was discontinued in .[28]
Rely was Chery's brand focused on premium commercial vehicles. It was discontinued in .[28]
Rely H3
Rely H5
Rely X5
Chery Antee X Concept
Chery Concept α
Chery Concept β
Chery Arrizo Star Concept
Chery Tiggo Coupe Concept
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Chery operates car-making joint ventures with Jaguar Land Rover and Israel Corporation,[88] and automotive component-manufacturing joint ventures with Arvin Meritor, Johnson Controls, and PPG Industries.[89]
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In March , Chery and the UK-based luxury automaker Jaguar Land Rover agreed to invest an initial US$2.78 billion in a new China-based joint venture that will sell and manufacture Jaguar and Land Rover vehicles and engines, as well as establish a research and development facility and create a new "own-brand" automobile marque.[90] The joint venture received regulatory approval in September .[91] An initial production base will be built in Changshu, a county-level city close to Shanghai.[92][better source needed]
In Chery began manufacturing a redesigned MOKE revival. The design evokes the classic Mini Moke built from until .[40]
See the main article: Qoros
Its first car-making joint venture with a foreign firm, Qoros was established by Chery in cooperation with Israel Corporation in , and planned to begin sales in .[93] Set to unveil a sedan atop a brand-new platform[93] at the Shanghai Auto Show,[94] Qoros' debut models will not be electric vehicles (as some sources may have reported).[93] A proposed production base for the venture will be built in Changshu, Jiangsu province, and become operational in .[95] Production capacity will be 150,000 units a year,[96] but the location may not run at full capacity until or .[97] While Qoros professes its desire to sell to young city dwellers[98] in China and Europe,[93] The company does have plans to include electric vehicles in its lineup.[93]
Higher-end Qoros cars are built with components and systems from foreign suppliers such as American Visteon and French Valeo.[99] Its engine design also required assistance from a foreign firm,[97] and Qoros has attracted western talent including former employees of Volkswagen and Mini.[96] It has sites in Austria and Germany as of .[98]
Although initially known as Chery Quantum Auto Co Ltd, its legal name is now Qoros Auto Co Ltd.[93] The eponymous brand name sounds like the English word "chorus".[93]
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