Chow Tai Fook is a Hong Kong company founded in 1929 and known for its product design, quality, and value.Ranking ninth in the list of the top 100 global luxury companies, it is firmly in first place in China’s jewellery industry.
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：Gold jewelry、Diamond jewelry、Platinum jewelry、gem jewelry
Website: www.ctf.com.cn
Chow Sang Sang, founded in 1934, is a pure Hong Kong, China jewelry company.Hong Kong’s first listed jewellery company, the market share in China’s jewellery industry in the fourth.Chow Sang Sang Jewelry, adhering to the traditional heart, combined with the most advanced technology, to create a unique design, originality of jewelry.
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：Gold jewelry、Diamond jewelry、Platinum jewelry、pearl jewelry
Website: http://cn.chowsangsang.com
Lao Feng Xiang jewelry is a Shanghai company founded in 1848.The No.1 Gold Jewelry Brand in China has been listed in “China’s 500 Most Valuable Brands” for 13 consecutive years.The earliest established jewelry company is a real one hundred enterprise. Although the brand was founded a long time, the style is not long, are new style, fine technology of good products.
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：Gold jewelry、Diamond jewelry、Platinum jewelry
Website: http://www.laofengxiang.com
Lukfook Jewellery is a Hong Kong company that was founded in 1991. During the period 1994 has opened four stores in mainland China. Of the four major jewellery brands in Hong Kong, Luk Fook Jewelry is undoubtedly the youngest. It has more than 1,500 stores worldwide and has won more than 180 awards in significant jewellery design competitions .There will be 2280 jewelry stores by 2022.
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：Gold jewelry、Diamond jewelry、Platinum jewelry、silver jewelry
Website: https://www.lukfook.com
Established in 1971, TSL is a leading jewelry group in Asia, mainly engaged in jewelry design, retail, export, and manufacturing. TSL was the first Hong Kong jewelry brand to enter the Chinese mainland market.
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：Gold jewelry、Diamond jewelry、Platinum jewelry
Moq : HighWebsite: https://www.tslj.com/tc-hk/
CHJ is a design, processing, production, wholesale, retail platinum inlaid jewelry-based large enterprise. The company was founded in 1996. The brand was founded in July 1997.China’s fashion gold jewellery leader, CHJ Jewellery, inlaid diamond jewellery mainly, extended to K gold, gemstone, pearl, jade and other series.
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：K gold, gemstone, pearl, jade and other series.
Website: www.chjchina.com
Chow Tai Seng is a Shenzhen jewelry company founded in 1999 but opened its first brand shop in Beijing. By the end of September 2022, the company will have 4,357 terminal stores in China. With the most significant number of jewellery stores in China, Chow Tai Seng is one of the enterprises that invest the most in brand publicity in the domestic jewellery industry .
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：Gold jewelry、Diamond jewelry、Platinum jewelry
Website:https://www.chowtaiseng.com
Founded in 1982, Laomiao Jewelry is a well-known brand of Jewelry founded in 1906, one of the 500 most valuable brands in Asia, a famous trademark in Shanghai, and one of the most influential and competitive brands in the jewelry industry.
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：Gold jewelry、Diamond jewelry、Platinum jewelry、pearl jewelry、gem jewelry
Website:https://www.laomiao.com.cn/
China Gold is a jewelry industry in China. Founded in 2003, it is also the only Chinese enterprise in the World Gold Council.
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：Gold jewelry、Platinum jewelry
Website:www.gold.org.cn
Keer is a jewelry company. Keer Chiba jewelry is committed to the spread of love and beauty. Chiba jewelry is the first large jewelry group in China that takes design and r&d as its brand development strategy. Since its establishment in 2001, Keer Chiba Jewelry has been committed to bringing women consumers a life beyond the joy of jewelry through exquisite and fashionable products.
Over the past ten years, with the rapid development of China’s luxury industry, Keer Chiba Jewelry has established strong network channels in China, with nearly 300 direct stores throughout Beijing, Shanghai, Tianjin, Wuhan, Chengdu, Chongqing, and many other domestic cities, has provided high-quality products and quality services for more than one million consumers. Moreover, it has won honorary titles such as “Top 500 Asian Brands” and “Top 100 Chinese Enterprises growing”.The first professional operation of carat diamond and colour diamond brand.
Main business: jewelry retail、jewelry wholesale、jewelry manufacturing、jewelry design
Mainly sells jewelry：K gold, gemstone, pearl, jade and other series.
Website: m.keerworld.com
If you search the keyword “niche jewelry” on Red, over 50,000 posts sharing smaller jewelry brands will pop up. The jewelry in these posts, which average between $100 and $147 (700 to 1,000 yuan) in price, still often come in gold or silver, but pearls and other gemstones have been growing in demand. Aside from this shift in tastes, we have also seen a heightened rivalry between large brands like Richemont and LVMH and more agile and affordable brands. But what is behind this change?
China’s younger shoppers perceive jewelry more as a personal statement than a token of love and commitment, and this shifting demographic has led to booming e-commerce gains for China’s mid-end jewelry market. That has nourished a host of homegrown jewelry designer brands that are now taking market shares from international brands like Swarovski and Pandora, which are favored by millennials shoppers.
Boasting gender-fluid designs that align with younger consumers' preferences for inclusivity and diversity, these niche jewelry brands are building their brand awareness through extensive social followings on Tmall, Red, and Weibo. Here, Jing Daily goes through five homegrown jewelry brands that are most wanted by Gen-Z consumers.
Founded by award-winning designer Sun Hefang (孙何方) in 2012, this brand works with materials like 18K gold, Swarovski crystals, and platinum. The brand developed partnerships with leading multi-brand retailers such as Colette in Paris and the department store chain David Jones in Australia, as well as domestic big names like Dong Liang. Over the past eight years, the brand has received endorsements from A-list celebrities like Fan Bingbing and Yang Mi. In addition to owning a strong offline presence, the brand leverages digital opportunities on Tmall and JD.com, thanks to a large total following of 910,000.
YVMIN takes an artistic and innovative approach toward redefining modern jewelry, and the brand’s design duo Xiaoyu Zhang and Min Li describe their output as a “body accessory laboratory.” They gave birth to the brand’s first collection in 2013 after graduating from the Central Academy of Fine Arts in 2012, and have since been featured in established local fashion media outlets such as Harper's Bazaar China and The Outlook Magazine. Now the brand’s reach extends from fashionistas to the wider consumer through offline retail partners as well as online shoppers. Its most iconic design, which reimagines eyeglass frames as a jewelry accessory, has helped the brand achieve a wider reach while still sticking to its avant-garde DNA.
OOAK, which stands for “one-of-a-kind,” was established as a multi-brand jewelry retailer in 2012, when founder Alice Xu saw that China’s jewelry market was flooded with traditional gold jewelry, big-name luxury brands, and “fast fashion” accessories. Drawing inspiration from expanding consumer demands, the brand developed its in-house jewelry label in 2017 with a focus on niche and affordable pieces. To date, OOAK has built up an extensive global presence in Asia, Europe, and the US, as well as international e-commerce platforms such as YOOX.
Cough in Vain’s unisex designs tap into China’s fast-growing male jewelry market by intertwining masculinity and feminity with a combination of materials like pearl and silver. As such, it has grown a large following among Gen-Z consumers. According to the curiously-named brand's founder, Liu Shuyu, the word “cough” stands for an irreversible physiological response from the body due to the surroundings, while “in vain” symbolizes endless meaninglessness — a reference to jewelry’s lack of functionality. Liu said in an interview with Dazed China that this description explains the brand’s DNA, which consistently questions the relationship between the body and jewelry by empowering customers to define it.
The full-fledged designer brand’s jewelry line is not only a complement to its ready-to-wear collections but also the main driver of awareness in the China market. Featured by female celebrities including Wang Feifei and Lan Yinying on the hit reality show “Sisters Who Make Waves,” the brand has created a precise target of independent modern women. Founded by London College of Fashion graduate Yirantian Guo, the label explores a balance between nostalgia and newness, distancing itself from the usual hype and trends. Aside from finding an ever-growing presence online, the brand has developed an outstanding stocking network through retailers like LABELHOOD, Galeries Lafayette, The Beast Shop (野兽派), and Lane Crawford.