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The global baby apparel market is expected to reach USD 82.54 billion by !
As a seller of baby clothes, you must think outside of the box to stay ahead of this high competition.
In this article, you will learn 5 ways that will help you increase WooCommerce product sales significantly.
Eventually, you will be able to grow your business and increase your revenue by selling baby clothes online.
So, let&#;s get started.
I have rounded up these 5 innovative tactics that you can apply in different marketplaces to sell clothes online.
Bundles are a great way to sell products online, no matter your niche.
However, if you can create bundles the right way, then you can be dynamic in selling baby clothes online much more than you would expect.
But as mentioned above, you need to plan your bundles properly, and there are 3 things to consider:
Let us look at some examples.
When it comes to baby clothing, most of your customers would prefer getting body suits, while others prefer sleeveless t-shirts and underwear, for girls, a skirt is a common choice.
Now, how can you plan a bundle that will deliver more results?
Normally, everyone focuses on promoting how cute the clothes are or how comfortable they are to wear.
Instead, you can create a special newborn clothing bundle highlighting the theme &#;easy to put on or take off.&#; This bundle may include body suits or baby footies.
The idea here is that you will focus on solving a particular pain point of most parents &#; dressing up their child.
With the newborn bundle concept, you will be able to promote a special benefit to parents or nannies that they will be able to change the babies in no time.
Summer brings the desire to visit the pool or beach, especially for the little ones. So, you can make good use of the time and develop a lucrative swimmers bundle.
This bundle can include a swimsuit, swimming goggles, a breathing tube, and flappers.
If priced with a good discount, this bundle will sell a lot during the Summer holidays. Thus you can prepare your WooCommerce store for the holidays.
**You probably don&#;t sell goggles, flappers, or anything other than clothes, but for this tactic, you may make an exception to create a surprise offer.
Just like this, you can create a bundle of winter clothes for babies in winter.
The idea is to offer a bundle that goes well with the season or the seasonal trend.
But it doesn&#;t have to be limited to the season. You can even consider creating bundles for special occasions, such as a bundle of Halloween-themed baby clothes during the Halloweens. This you can increase Halloween sales for your store.
The current occasion or season will automatically be relevant to your buyers&#; needs and, if offered at the right time, can trigger more sales.
When I say &#;right time&#;, you have to know when your people shop for these products.
For example, let&#;s consider the Halloween-themed bundle. If you offer it just on the day before Halloween, it won&#;t get you many sales.
Instead, you should offer it for at least 2 weeks before the event date. The same can be said about the Swimmers&#; bundle. That bundle has to be on your WooCommerce store at least 2 weeks before the summer vacation.
Key Takeway: You may create bundles that are specialized for a specific occasion or the season to attract more buyers, but you have to make sure you stock up at least 2 weeks before the event.
Since most baby clothes are delicate, parents tend to purchase more quantities of the same clothes. In this case, you can offer a discount on multi-packs, such as &#;10% off if 5 or more Bodysuits are purchased.
Now, these offers are common in most WooCommerce stores. So how can you make it unique?
Here&#;s an idea. Typically, parents don&#;t need a lot of clothes of the same size. Since most babies grow rapidly, you can rather create a bundle of more quantities of the same product, but each being a bit larger than the other.
So as the baby grows, the parents will have another piece of the baby&#;s clothing right then and there.
What you need to focus on is that your Product page should highlight this fact &#; &#;Kids grow rapidly! Get an incremental size bundle and be ready with the same comfort while your baby grows older.&#;
The idea here is, that you will point out a possible issue the prospect may face and then convince him to take your offer as a solution. The &#;growth&#; concept almost works when selling baby clothes online.
Key Takeways: Multi-packs or quantity based-bundles alway work well. But you can make it extra conversion-optimized by teaching your buyers what to worry about, and then providing it&#;s solution in the bundle.
Just like this, you can think of several ways to create meaningful bundles to drive more sales. Higher sales and expenses also need to be tracked and for that invoicing software can be used.
Since buying clothes for babies has an emotional devotion, parents do not just buy the clothes they need. They often buy products on a whim just because they feel it would be adorable for their child.
One way you can take advantage of this is by using order bumps right on the checkout page.
Let&#;s say a mom is buying a couple of Pink Bodysuits for her baby girl. You can present an adorable skirt dress at a small discount on the checkout page. When going to pay, if the mom sees this, she might imagine her kid in this dress and get excited. At this point, if she has the budget, she might go ahead and add it to the order as well.
This is a great technique; if you can make the right order bump offers while purchasing certain products, it can result in a high conversion rate.
Key Takeaway: Make a great order bump offer to buyers on the checkout page and if done right, your average order value will increase, meaning more revenue for you.
Your marketing goal is aligned with the promotion of your WooCommerce products. Simply optimizing your site for more conversion is not enough to drive more sales.
Rather, you may also get help from online marketplaces.
Most parents who search for baby clothing products initially search on Google or Facebook.
So the best option for your WooCommerce store is to list its products on Google Shopping or Facebook Marketplace.
The fact is you do not just get exposure; these marketplaces have a unique algorithm that displays products as per the correct search term.
At the same time, you can also consider listing your products in specific local marketplaces from which people from your neighborhood love to purchase. For example, if you know how to sell baby clothes online in the Czech Republic, then Heureka is the perfect marketplace to promote your products.
The advantage here is these marketplaces already have thousands of loyal buyers. So your products, if listed there, will be available for all those potential buyers, giving you higher odds of selling.
So listing your products in online marketplaces is a must if you want rapid growth.
Key Takeway:
Invest some time to find suitable online marketplaces to promote your products on. It will give you a great boost in sales even if you are a startup.
Listing products on online marketplaces means you have to submit your product data there.
But don&#;t worry, it&#;s not as difficult as you think.
You don&#;t have to prepare your product data manually. Rather, you may consider using a reliable plugin, Product Feed Manager For WooCommerce to help you generate a product feed with all your product data in minutes.
For more Custom Made Baby Clothesinformation, please contact us. We will provide professional answers.
In recent years, parents have shown a greater interest in keeping their children&#;s fashion up to date.
So, you may follow the latest trends and stock up on clothes that represent these trends.
For example, rompers and jumpsuits are popular choices for parents to dress their children up during special occasions.
Other than that, you can look into the latest trending topics on the internet to plan on your next stock.
For example, when the movie, Batman: The Dark Knight was released in the theatres, people started dressing up their kids in Batman and Joker-themed clothes such as a Batman embroidered Beanie or a Dark Knight-themed bodysuit.
So that was a great time to stock up on kids&#; clothes with images or designs related to Batman.
Key Takeway: Stock up with the content related to the latest trend to see more sales.
Discounts are a strong element of successful marketing campaigns in any eCommerce business. The same goes for baby clothes. However, the challenge here is to ensure you are offering discounts at the right time and with a purpose.
Normally, parents purchase baby products from various places from time to time to find the ones that they like the most for their babies. And you can take advantage of this with the right discount campaign.
Simply giving a discount at the beginning of every month makes no sense. Rather, you can go for a target-based discount campaign.
That means you can set up a target for a certain category of products. For example, any purchase above $500 will result in a $30 discount, or for certain products, purchasing more than 5 will result in a $20 discount, and so on.
The idea here is, that you allow your buyers to decide if they want the discount.
If they do, they will buy more products and hit the target to claim a discount. So you sell more products and make more money, while your buyers are happy with the discount.
You can also plan a mystery gift, which will be a random prize from maybe 5 selected items if a certain target is achieved.
This can be promoted via a homepage, , or even a social media banner. People may try to hit the target more if the selected gifts are good.
Key Takeaway: Give a target-based discounts to persuade buyers to purchase more, while both of you are happy.
&#;Scarcity&#; and &#;Urgency&#; are two of the most commonly used marketing tactics used for decades and still work to date.
The idea is to make your buyers feel that a certain product of their choice may be sold out soon, and so the buyer has to buy it before stock runs out.
In the case of an offer, a reference to how soon the offer will end can often drive urgent decisions out of buyers to purchase a product they like.
And you should try to leverage these techniques on your shop page or the product page.
For instance, let&#;s say you are offering a discount on Bodysuits for the week. You can put up a banner on the shop page that only 2-days left to get the discount, and the buyer shouldn&#;t miss out on this opportunity.
**A countdown timer can be a great way to promote urgency for a certain sitewide offer.
Again, you may disclose a lack of stock availability information, for example, &#;only 2 items left&#; on your product previews or right on the product page, to make a buyer make a quick decision. In this case, the buyer will think that, since a smaller number of the product is left, he/she may not be able to get it later.
Similarly, you can also leverage the same on abandoned cart recovery campaigns where in the recovery , you can state that the product is selling out soon or &#;only 2 items left&#; so he should complete the purchase before it&#;s too late.
So try using urgency and scarcity throughout your website to trigger more sales.
While you may be familiar with some of these tips I mentioned, if you haven&#;t implemented them yet, it&#;s high time to reconsider.
I highly recommend integrating as many of these tactics as possible into your WooCommerce store.
If you want to save time in the process, you can simply generate your feed using the product feed manager tool.
Doing so will undoubtedly lead to a notable increase in sales in a short span of time. If you&#;ve already tested with any of these methods, feel free to share your results in the comments.
Even if there are plenty of chores to accomplish before a baby is born, knowing exactly what you will need for your sunshine can be challenging. It's very likely for any parent to become tangled in the confusion of new baby items, but it's also an enjoyable endeavour. In the long run, a parent can prepare for a baby's arrival by setting up the nursery and putting together items for sleeping, diapering, and eating. However, knowing where to begin with the vast array of online options might take a lot of work. Worry no more; we present you our top tips and tricks to know while shopping for your little one online! Check out the following insider tips to make your baby- shopping quick and hassle-free.
Well, one of the very first rules in the baby shopping advisory book is: FABRIC EQUALS COMFORT, and COMFORT EQUALS HAPPY BABY! This is because newborn babies' skin is particularly sensitive. Therefore, you would want to choose items made of cotton/muslin cloths when shopping for your sunshine.
However, in addition to cotton, other alternatives are also available. These include:
Soy-based Materials
Organic Cotton
Rayon made from Bamboo
Azlon made from soy
Long story short, selecting fabrics that are sustainable is always a smart choice!
How are clothes related to safety, you might ask. Well, it's honestly scary how many parents are unaware of the number of safety hazards that must be considered while shopping for babies! Mentioned below are some vital points to be taken into consideration:
First, avoid clothes with unnecessary accessories like bows or studs. These can cause possible choking hazards.
Secondly, clothes with tight elastic bands or drawstrings are also a big NO! They can cause pose strangulation and clots.
Finally, opt for flame-resistant and snug-fitted fabrics for night wear to avoid any possible burns.
These especially apply to babies from 9 to 14 months of age. Babies are either very mobile or restless during these periods; keeping them safe should be our number one priority as parents.
Baby clothes sizes shouldn't be difficult to understand, but for some reason, they are, especially if you lack context. In addition, there is no one-size-fits-all rule when it comes to determining what clothes from which brands will suit your kiddo at what times; this just adds to the confusion! Well, here are our tips to tackle this confusion:
Choose big! If you are confused about which size will fit your newborn, sizing up will always be a smart choice. This is also helpful for infants going through growth spurts.
Practicality over fashion, always! Make sure the clothes are practical and comfortable to move in over the ones that only look cute.
And lastly, pay attention to neck sizes! Tight or high necks can cause suffocation and discomfort.
Pro Tip: Make sure the clothes you choose are smoother to put on and take off. Select clothing with snaps or zippers rather than buttons. Again, stay away from fanciness and think about utility. If you are in a store, test the zippers and snaps to ensure they are simple to zip up and down.
A special reminder because this is one of the most overlooked factors while shopping for infant clothes online. If this goes overlooked, you may end up buying clothes in advance that your child won't ever be able to wear. Every year, millions of pieces of clothing&#;many of them unworn&#;are thrown out. It plays a significant role in the wasting of our natural resources. So please make wise choices, plan ahead, and utilise most of the baby clothes you already have. Our important tips to keep in mind are:
Choose season-appropriate basics.
Remember that geographical location also contributes to seasonal-appropriate clothing!
While shopping for
newborn clothes online, read product descriptions carefully.
We suggest Muslin for tropical weather
This is everything you need to know while selecting fashionable baby clothes online in smarter ways! Check out our page for more such guides!
Want more information on Newborn Baby Clothes Wholesale? Feel free to contact us.