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Jetour (Chinese: ''; pinyin: Jiétú; lit. 'victory road') is a marque of Chinese vehicle manufacturer Chery Holding Group that was established in . The brand mainly produces crossovers and SUVs.[2]
In China, Jetour vehicles are distributed by Wuhu Jetour Automobile Sales Co., Ltd.[3] Outside China, the Jetour brand is available in Middle East,[4] the Philippines,[5] Russia,[6] Egypt,[7] Indonesia, and some Latin American markets such as Chile, Dominican Republic[8] Peru,[9] Uruguay,[10] Mexico,[11] Panama,[12] and Ecuador.[13]
The name "Jetour" is a combination of the word "jet" and "tour", which according to the brand signifies a "convenient journey".[14]
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The Jetour brand was launched on January 22, .[2] During the brand launch, the original Jetour X70 crossover SUV was also introduced, riding on a new chassis called the iPeL, or intelligent platform of e-network and lightweight.[15] Later in April during the Beijing Auto Show, Jetour introduced the Jetour X Electric Concept Car, which previewed the Jetour X90 crossover SUV.[16] The entire Jetour product range would also be no smaller than midsize segments, with options for 5, 6, or 7-seat configurations, while offering Internal combustion engine, fully electric, and plug-in hybrid.[17]
In July , Yin Tongyue, chairman of Chery Holding Group announced that Jetour would be rebranded to Jetour Automobile, and will be "on an equal footing" with other brands under the group. The brand targeted to achieve an annual sales of 1 million vehicles by .[18][14]
Logomark sinceIn April , during the Manila International Auto Show, the Jetour brand was launched for the Philippine market.[5][19] The brand was launched in Russia in .[6]
In November , Jetour announced its new energy sub-brand called Jetour Shanhai (Chinese: ''''; pinyin: Jiétú Shānhǎi; lit. 'mountain and seas'), which will consist of 8 plug-in hybrid products, including L6, TL, P-3, T-2, L9, L7 and others. The first model introduced was the Shanhai L9, based on the Jetour X90.[20]
In January , the 1 millionth Jetour vehicle rolled off the production line, 65 months after the brand's establishment.[21]
In April , Jetour confirmed that it is preparing to produce right-hand drive vehicles to enter right-hand drive markets such as Indonesia and Malaysia.[22]
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Jetour Dashing
Jetour X-2
Jetour X70
Jetour X70 S
Jetour X70 Plus
Jetour Ice Cream
Jetour X90
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Jetour X90 Plus
Jetour X95
Jetour Traveller
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Kunlun is a car platform used by the Jetour T-3 and Jetour Dashing. It supports BEV, PHEV, EREV for SUVs, off-roaders, and pickup trucks.[28][29]
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Jetour is part of a global automotive group based in China having decades of expertise in automotive engineering. With its impressive portfolio of self-owned and joint-venture brands, Jetour operates independent subsidiaries that specialize in various vehicle segments. Known for its commitment to advancing automotive technology, the group has made a significant impact in the industry.
Jetour is the latest product of this two-decade journey, built to stand out in the automotive market with the goal of becoming a world-class brand. Focused on producing top-quality Chinese SUV models, Jetour embodies the group's vision of creating vehicles that combine convenience, style, and innovation.
The name "Jetour" is a fusion of "Jet" and "Tour," symbolizing convenient travel, and reflects the brand's commitment to providing effortless journeys for passengers. Jetour's SUVs are designed to be stylish, intelligent, spacious, and versatile, catering to those who seek modern technology, comfort, adventure, and affordable luxury.
Jetour remains dedicated to delivering the best in Chinese luxury vehicles across SUV segments, all at accessible prices.
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